Shenzhen Fringe Festival: Brand Identity

Aug 2024

The brand identity for the 14th Shenzhen Fringe Festival, developed by Untitled Macao, introduces a bold, playful visual language across the festival's urban landscape. The identity system centers on saturated color gradients and surreal illustrative characters, which appear on large-scale billboards, public banners, and custom event signage throughout the city. Beyond environmental graphics, the project extends into a comprehensive suite of print and digital assets, including program booklets, promotional bus wraps, and retail storefronts. The design utilizes custom typography and 3D render techniques to maintain a cohesive, high-energy aesthetic that bridges the gap between commercial festival promotion and artistic community engagement.

Horizontal, Commercial, Warm, Clean

Natural light

Advertising Campaign