Brand Identity 2024

Description

A vibrant pink double-decker bus wrapped with promotional graphics for the Shenzhen Fringe Festival travels along an urban street. The side of the bus displays colorful festival branding, dates, and typography against a bright pink, yellow, and red design. In the background, tall palm trees line the roadway beneath a clear blue sky, with a distinctive modern skyscraper rising sharply in the distance. Sunlight casts strong shadows across the asphalt foreground.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Festivals & Events

Color

Background

Street

Context

Advertising Campaign, Out of Home (OOH)