Brand Identity 2024

Description

Vibrant outdoor festival banners created for the 14th Shenzhen Fringe Festival brand identity project by Untitled Macao. The image captures two horizontally oriented banners strung up outdoors against an urban backdrop, displaying bright green and yellow color blocks. Bold, playful typography and whimsical illustrated character motifs dominate the composition, showcasing a dynamic graphic design language. The banners feature clear bilingual text reading Fringe in Town along with festival details. Natural daylight illuminates the scene, highlighting the saturated color palette and clean graphic composition.

Style

Horizontal, Commercial, Graphic

Techniques

Natural light

Industries

Festivals & Events

Color

Context

Advertising Campaign