Shenzhen Fringe Festival Brand Identity 2024

Description

An outdoor public performance takes place during the Shenzhen Fringe Festival, featuring two performers in traditional red and black costumes in front of an attentive crowd. The scene is set in an urban public square surrounded by modern buildings with colourful festival branding banners and signage reading FRINGE. Spectators of all ages are seated or standing in a semi-circle around the central performance area, which features colourful ground graphics. The natural daylight illuminates the expansive public space, highlighting the vibrant festival atmosphere and community engagement captured for this brand identity project by Untitled Macao.

Style

Documentary, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Festivals & Events

Color

Background

Public Square

Context

Advertising Campaign