Samson

Jun 2023

Samson’s comprehensive brand identity project establishes a cohesive visual language through bold editorial design and structural typography. The system integrates vibrant orange and pink color palettes with architectural photography and bespoke geometric forms, creating a distinct, high-contrast aesthetic across both print and digital applications. The project utilizes clean grid systems and minimalist layouts to organize information, as seen in the custom magazine spreads and web mockups. Graphic design by Seven anchors the identity, which features physical paper sculptures and tactile letter blocks produced on high-quality paper stock from G.F Smith and Extract. Captured through the photography of Tash Hopkins and Yuki Sato, the identity balances commercial utility with editorial precision. The work emphasizes structural alignment and typographic clarity, maintaining a consistent brand presence across retail environments, corporate collateral, and digital interfaces.

Horizontal, Clean, Commercial, Minimalist