Samson Brand Identity 2023

Description

A studio still life photograph showcasing geometric paper sculptures created for the Samson brand identity project. The composition features a central stack of a pink rectangular block resting on an orange block, flanked by additional pink paper forms with cut-out arched doorways and windows. The structures are meticulously crafted from matte coloured paper, exhibiting crisp architectural edges and clean surfaces. Soft studio lighting casts subtle, gradual shadows onto the pale seamless background, emphasizing the three-dimensional form of the paper blocks. The image was captured by Tash Hopkins and Yuki Sato, with graphic design support by Seven.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light, Soft Light

Color

Background

White Seamless

Context

Advertising Campaign