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OFFCUTS

Brand Identity
Date

May 2025

Description

The brand identity for OFFCUTS is a comprehensive exploration of editorial design, grounded in sophisticated typography and tactile print production. The project centers on a series of publications that utilize high-contrast color blocking and structured grid systems to showcase a blend of English and Japanese characters alongside minimalist geometric compositions. Execution focuses on the interplay between physical material and visual clarity, featuring techniques such as screen printing and embossing. The work, which involved collaboration with Frost for typeface design and G . F Smith for paper selection, emphasizes disciplined typographic hierarchy across diverse formats including hardcover books and posters. Printing by Northend ensures the tactile quality of the textured paper stock, resulting in a cohesive suite of branding assets that highlights contemporary graphic design standards.

Style

Editorial, Horizontal, Clean

Techniques

Typography

Color
Pure White
Context

Editorial

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