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BrandSamson
ProjectBrand Identity
Interlocking pink and orange geometric blocks spelling Samson against a neutral white background

Samson Brand Identity 2023

Associated creatives

Seven
SevenGraphic Design
Tash Hopkins
Tash HopkinsPhotography
Yuki Sato
Yuki SatoPhotography
Extract
ExtractPaper
G . F Smith
G . F SmithPaper

Tags

geometric typography blockstypography blocksgeometric blocksorange and pink blockssculptural typographybrand identity blocksmodular letters

Description

A minimalist studio photograph showcasing custom sculptural typography blocks for the Samson brand identity project. Interlocking modular blocks in vibrant orange and pale pink form three-dimensional letterforms arranged in a staggered composition. The smooth matte surfaces feature geometric cutouts, creating interplay of shadow and form. Soft directional lighting casts subtle shadows on a neutral white seamless background.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

3D render / CGI

Color

Burnt Orange (50%)
Blush (50%)

Background

White Seamless

Context

Advertising Campaign