Saks Saks Holiday 24 2024

Description

This vibrant campaign image features a smiling man lifting a fluffy black-and-white puppy into the air amidst a backdrop of white gift boxes tied with black ribbons. The subject wears a navy blue patterned holiday sweater and dark denim jeans, seated against a solid bright red background. Additional gifts and fashion items, including sneakers and a backpack, are artfully arranged around him. Captured by photographer Dan Li for the Saks Holiday 24 project, the studio portrait employs clean lighting and a cheerful festive color palette.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Solid Colour

Context

Advertising Campaign