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Group of people at a holiday party with a woman holding a plate of macarons and a man standing by a champagne tower

Saks Saks Holiday 24 2024

Associated creatives

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Description

Captured for the Saks Holiday 24 campaign by photographer Dan Li, this festive scene portrays a lively holiday gathering in a warmly lit room draped with celebratory decor. In the foreground, a model holds a plate of colourful macarons while tasting one, dressed in evening attire with a sparkling skirt. Nearby, a man in a patterned blazer and trousers stands watching near a cascading champagne tower, with other guests gathered in the background around draped tables laden with cakes and refreshments. The rich crimson curtains, ambient lighting, and elegant party setting create a sophisticated yet joyful holiday atmosphere.

Style

Editorial, Horizontal, Moody, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (40%)
Burgundy (30%)
Magenta (30%)

Background

Bar

Context

Advertising Campaign