Brand
ProjectSaks Holiday 24

Saks Saks Holiday 24 2024
Associated creatives
Tags
Description
Captured for the Saks Holiday 24 campaign by photographer Dan Li, this festive scene portrays a lively holiday gathering in a warmly lit room draped with celebratory decor. In the foreground, a model holds a plate of colourful macarons while tasting one, dressed in evening attire with a sparkling skirt. Nearby, a man in a patterned blazer and trousers stands watching near a cascading champagne tower, with other guests gathered in the background around draped tables laden with cakes and refreshments. The rich crimson curtains, ambient lighting, and elegant party setting create a sophisticated yet joyful holiday atmosphere.
Style
Editorial, Horizontal, Moody, Warm
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (40%)
Burgundy (30%)
Magenta (30%)
Background
Bar
Context
Advertising Campaign