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Group of models in a festive velvet lounge setting with a champagne tower and birthday cake for Saks Holiday 24 campaign

Saks Saks Holiday 24 2024

Associated creatives

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Description

This editorial image captured by photographer Dan Li for the Saks Holiday 24 campaign portrays a lively scene inside a velvet-draped lounge. Several models gather around a central table featuring a multi-tiered champagne tower and a large decorated cake in the foreground. The warm, moody interior lighting highlights rich textures including heavy curtains, metallic apparel, and fringed dresses. The composition reflects a celebratory holiday atmosphere with multiple figures interacting in a sophisticated interior setting.

Style

Editorial, Horizontal, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (40%)
Burgundy (30%)
Pure White (30%)

Background

Set-dressed

Context

Advertising Campaign