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·Burberry Back To The City 2025 Campaign

Model in dark sunglasses wearing an off-white trench coat and black boots holding a handbag against a red bus

Model wearing blue plaid shirt and skirt seated on a red double-decker bus with classic London architecture behind

Man wearing a long green trench coat standing next to a large red bus on a city street

Model wearing a grey duffle coat and plaid trousers holding a check handbag seated on a red bus

Woman wearing a burgundy leather trench coat seated inside a classic red double-decker bus in London

Model wearing a light jacket, sunglasses, and grey trousers inside a vintage double-decker bus for Burberry Back To The City 2025.

Model wearing an olive green jacket and plaid pleated skirt on a double-decker bus in London

Burberry Burberry Back To The City 2025 Campaign 2025

About

The Burberry Back To The City 2025 campaign, developed under the creative direction of Daniel Lee, translates British heritage into a contemporary urban setting. The imagery, captured by photographer Angelo Pennetta, documents a series of models—including Libby Bennett, Nora Attal, and Rubuen Bilan-Carroll—against the distinct backdrop of iconic red double-decker buses and London street architecture. With fashion direction and styling by Tamara Rothstein, the editorial series leans into a classic, clean aesthetic. The compositions rely on natural light to highlight the house’s signature plaid patterns and structured leather trench coats. Technical execution involves vertical framing and warm color grading to emphasize the integration of historical urban textures with the collection's focus on material quality and heritage design.