Saks 2022 Q3 Fall Branding Film :30 (Director's Cut) 2023

About

Saks presents its 2022 Q3 Fall branding film, a 30-second campaign that emphasizes contemporary seasonal fashion through a dynamic, fast-paced montage. Directed by Golden Projects, the film features a diverse cast interacting across a series of color-blocked interiors and autumn-inspired outdoor settings. The execution leans into a bold, modern aesthetic, utilizing warm lighting to highlight rich textures within layered outerwear and patterned knitwear. The cinematography alternates between intimate close-up portraits and expansive wide shots, capturing the subjects as they move through curated environments ranging from libraries to living spaces. This production employs a live-action technique to translate the autumn campaign spirit into a commercial format.