Saks 2022 Q3 Fall Branding Film :30 (Director's Cut) 2023

About

This dynamic 30-second branding film for Saks, directed by Golden Projects, showcases a diverse cast of models in various stylish outfits across vibrant, color-blocked interior settings and outdoor autumn leaf beds. The fast-paced montage highlights contemporary fashion, including layered outerwear, patterned knitwear, and striking accessories, complemented by energetic movement and expressive performances. The cinematography blends close-up character portraits with wide interior shots, emphasizing rich textures, warm lighting palettes, and eclectic set designs. Throughout the video, individuals interact with delivery boxes, lounge on patterned sofas, and move fluidly through book-lined libraries and colorful living spaces. The overall aesthetic is bold, modern, and expressive, capturing the seasonal spirit of the Saks fall campaign.