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Model posing inside a grand stone arched alcove wearing a dark halter dress, with large yellow Pucci branding overlay.

Pucci 'Initials E.P.' Resort 2023 Ad Campaign 2023

About

This portrait from the Pucci Initials E.P. Resort 2023 ad campaign features model Raquel Zimmermann photographed by Vito Fernicola in Florence, Italy. The subject stands within the deep recess of a monumental stone arched alcove, wearing a dark halter gown. Bold yellow typography spelling PUCCI is overlaid across the central stone wall above the figure. The composition utilizes striking architectural framing and high-contrast monochrome tones, complemented by art direction from Al Dente Paris and styling by Katie Grand.

Brand

Pucci

Project

Pucci 'Initials E.P.' Resort 2023 Ad Campaign 2023

Keywords

woman in dark dresswoman in black dressdark dressblack dresswoman posingmodel posing

Credits

Camille Miceli
Pucci Artistic Director
Al Dente Paris
Creative Director
Vito Fernicola
Photographer
Raquel Zimmermann
Model
Katie Grand
Stylist

Styles

VerticalCommercialMonochromeMinimalist

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Background

Civic Building

Context

Advertising Campaign
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