Pucci 'Initials E.P.' Resort 2023 Ad Campaign 2023

Description

This portrait from the Pucci Initials E.P. Resort 2023 ad campaign features model Raquel Zimmermann photographed by Vito Fernicola in Florence, Italy. The subject stands within the deep recess of a monumental stone arched alcove, wearing a dark halter gown. Bold yellow typography spelling PUCCI is overlaid across the central stone wall above the figure. The composition utilizes striking architectural framing and high-contrast monochrome tones, complemented by art direction from Al Dente Paris and styling by Katie Grand.

Style

Vertical, Commercial, Monochrome, Minimalist

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Civic Building

Context

Advertising Campaign