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ProjectHoliday 2025 Ad Campaign
Close-up portrait of Irina Shayk wearing a patterned silk headscarf and matching top with statement gold earrings against a light background.

Holiday 2025 Ad Campaign 2025

Associated creatives

Camille Miceli
Camille MiceliPucci Creative Director
Irina Shayk
Irina ShaykModels

Tags

irina shayk portraitirina shaykwoman wearing silk headscarfsilk headscarfheadscarfgold hoop earringsgold earringsearringsred lipstick

Description

This close-up portrait features model Irina Shayk for the Pucci Holiday 2025 ad campaign, captured against a clean, neutral background. She wears a patterned silk headscarf and a matching high-neck patterned top, accented by striking red lipstick and sculptural gold hoop earrings. The lighting is soft and even, highlighting her facial features and the intricate geometric prints of the garments. The image conveys an editorial and high-fashion aesthetic.

Style

Editorial, Vertical, Commercial, Clean, Polished

Techniques

Soft Light, Beauty Light

Industries

Luxury Fashion Houses

Color

Crimson (50%)
Jet Black (30%)
Beige (20%)

Background

White Seamless

Context

Advertising Campaign