Publix: Back To School
Brand
Date
Mar 2026
Description
Publix presents Back To School, a commercial spot centering on a morning routine within a domestic setting. The narrative follows a man as he navigates his home, capturing candid, daily movements that frame the brand’s presence in everyday life. The project utilizes a live-action technique, relying on natural lighting to maintain an authentic atmosphere. The final edit carries a warm color grade, grounding the grocery and food-focused production in a relatable, real-world context.
Style
Horizontal, Commercial, Warm
Industries
Color
Navy
Beige
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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