Publix
Back To School
Brand
ProjectBack To School
Date
Mar 2026
Description
Publix returns to the screen with a Back To School commercial, centering on the quiet rhythms of a morning routine within a domestic home setting. The spot captures candid, lived-in moments as a protagonist moves through his house, maintaining a steady, observational tone. Directed by Max Cooper, the production utilizes natural lighting and a warm color grade to ground the narrative in a familiar, everyday environment. The piece relies on live-action techniques to build its domestic visual language, capturing the transition from rest to the start of the daily cycle.
Style
Horizontal, Commercial, Warm
Industries
Grocery
Color
Navy
Beige
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.