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Brand
Publix
ProjectBack To School

Publix Back To School 2026

Associated creatives

Max Cooper
Max CooperProduction

Tags

black manman waking upmorning routinealarm clock

Description

This commercial video for Publix titled Back To School features a morning routine inside a home setting. A Black man wakes up and turns off his alarm clock before moving through the house. The video captures candid moments and domestic scenes with natural lighting and a warm color grade. Production was handled by Max Cooper.