Proenza Schouler

Mar 2025

Proenza Schouler presents its White Label S/S 25 collection through a series of minimalist portraits and full-length shots. The project leans into a clean, editorial aesthetic, utilizing soft natural light to emphasize the structured silhouettes and varied textures of the seasonal womenswear. Photographed by Hedi Stanton, the imagery features fluid layering, pleated midi skirts, and crisp cotton tailoring set against neutral white studio backdrops. Fashion styling by Jay Massacret anchors the collection’s understated sensibility, complemented by hair styling from Tsuki and makeup by Ayaka Nihei. The campaign, which includes casting by Rachel Chandler, maintains a consistent, pared-back visual identity that highlights fine details like leather outerwear and ribbed knitwear through a refined, grainy lens.

Editorial, Vertical, Clean

Natural light

Designer Fashion

White Seamless

Advertising Campaign