Model leaning against a white wall wearing a sleeveless top and a pleated midi skirt in Proenza Schouler White Label S/S 25.

Close-up portrait of a model wearing a black leather jacket and white shirt against a white seamless background

Model in a white short-sleeve top and matching midi skirt standing against a plain light wall for Proenza Schouler.

Model wearing a black leather jacket over a white t-shirt and dark trousers against a plain white studio backdrop.

Model standing against a plain white background wearing a long cream button-down dress and black sandals for Proenza Schouler.

Model wearing a cream button-down collared shirt against a white backdrop for Proenza Schouler White Label S/S 25

Model wearing a cream ribbed knit sleeveless dress and dark trousers against a white seamless background

Model seated on a white surface wearing a pale pink knit tank top and cream skirt, photographed from above.

Model wearing a white denim shirt with tie-dye detailing against a plain white background for Proenza Schouler White Label S/S 25.

Model in a pale yellow dress sitting against a plain white studio wall for Proenza Schouler White Label S/S 25.

Model wearing a white button-down top backward, showing the back row of buttons against a clean background for Proenza Schouler.

Model in a blue coat and light shirt against a plain white background for Proenza Schouler

Model wearing a blue sleeveless pleated dress with a matching tie belt against a plain white background

Proenza Schouler White Label S/S 25 2025

About

Proenza Schouler’s White Label S/S 25 campaign captures the brand's signature minimalist womenswear through a series of stark, editorial portraits. The collection emphasizes architectural tailoring and relaxed silhouettes, ranging from structured leather outerwear and denim shirts to fluid pleated dresses and fine-gauge knitwear. Photographer Hedi Stanton utilizes soft natural light and a clean, neutral studio backdrop to highlight the garment textures and structural construction of the line. Fashion styling by Jay Massacret leans into an understated aesthetic, complemented by hair by Tsuki and makeup by Ayaka Nihei. Casting was directed by Rachel Chandler, with model Dana Smith featured throughout the series. The campaign relies on grainy, clean visuals to maintain a consistent, contemporary fashion editorial look.