Proenza Schouler White Label S/S 25 2025

Description

This portrait from the Proenza Schouler White Label S/S 25 campaign features a model wearing a structured white denim shirt with distinctive tie-dye wash detailing along the seams and collar. Underneath, a coordinating patterned top peeks through the open neckline. The framing is a tight, vertical crop focusing on the upper torso and face against a minimal white background. Natural lighting highlights the texture of the heavyweight cotton fabric and subtle skin tones. The image was styled by Jay Massacret, with photography by Hedi Stanton, hair by Tsuki, makeup by Ayaka Nihei, and casting by Rachel Chandler.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

White Seamless

Context

Advertising Campaign