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Brand
Proenza Schouler
ProjectWhite Label S/S 25
Model in a pale yellow dress sitting against a plain white studio wall for Proenza Schouler White Label S/S 25.

Proenza Schouler White Label S/S 25 2025

Associated creatives

Jack McCollough + Lazaro Hernandez
Jack McCollough + Lazaro HernandezDesigner
Hedi Stanton
Hedi StantonPhotographer
Jay Massacret
Jay MassacretFashion Editor/Stylist
Tsuki
TsukiHair Stylist
Ayaka Nihei
Ayaka NiheiMakeup Artist
Rachel Chandler
Rachel ChandlerCasting Director
Dana Smith
Dana SmithModel

Tags

model in pale yellow dresspale yellow dressyellow dresswoman in yellow dresswoman

Description

Fashion editorial image for the Proenza Schouler White Label S/S 25 project, captured by photographer Hedi Stanton and styled by fashion editor Jay Massacret. The shot features a model wearing a pale yellow scoop-neck dress with dark piping, seated against a clean white studio background. Hair styling by Tsuki and makeup by Ayaka Nihei complete the look, with casting directed by Rachel Chandler. The lighting is soft and natural, emphasizing the garment's texture and structured silhouette in a minimalist composition.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Butter (100%)

Background

White Seamless

Context

Lookbook