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Brand
Proenza Schouler
ProjectWhite Label S/S 25
Model in a white short-sleeve top and matching midi skirt standing against a plain light wall for Proenza Schouler.

Proenza Schouler White Label S/S 25 2025

Associated creatives

Jack McCollough + Lazaro Hernandez
Jack McCollough + Lazaro HernandezDesigner
Hedi Stanton
Hedi StantonPhotographer
Jay Massacret
Jay MassacretFashion Editor/Stylist
Tsuki
TsukiHair Stylist
Ayaka Nihei
Ayaka NiheiMakeup Artist
Rachel Chandler
Rachel ChandlerCasting Director
Dana Smith
Dana SmithModel

Tags

model in white outfitwhite outfitmodelwhite short sleeve topwhite topshort sleeve topwhite midi skirtwhite skirtmidi skirt

Description

Proenza Schouler White Label S/S 25 fashion campaign image featuring a model wearing a white short-sleeve top and a matching white midi skirt. The subject stands against a plain neutral backdrop with soft directional lighting casting a distinct shadow to the side. The styling and composition focus on clean lines and a minimalist aesthetic. Photographed by Hedi Stanton with styling by Jay Massacret.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (100%)

Background

White Seamless

Context

Advertising Campaign