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Brand
Proenza Schouler
ProjectWhite Label S/S 25
Model wearing a white button-down top backward, showing the back row of buttons against a clean background for Proenza Schouler.

Proenza Schouler White Label S/S 25 2025

Associated creatives

Jack McCollough + Lazaro Hernandez
Jack McCollough + Lazaro HernandezDesigner
Hedi Stanton
Hedi StantonPhotographer
Jay Massacret
Jay MassacretFashion Editor/Stylist
Tsuki
TsukiHair Stylist
Ayaka Nihei
Ayaka NiheiMakeup Artist
Rachel Chandler
Rachel ChandlerCasting Director
Dana Smith
Dana SmithModel

Tags

woman wearing white topwhite topwomanwhite button down topbutton down top

Description

This portrait for the Proenza Schouler White Label S/S 25 project captures a model from behind, wearing a crisp white cotton top buttoned down the spine. The composition focuses on the architectural lines of the garment and the natural light illuminating the scene. Styled by Jay Massacret, with photography by Hedi Stanton, hair by Tsuki, and makeup by Ayaka Nihei, the image presents a clean aesthetic with minimalist framing. The clean backdrop accentuates the texture of the fabric and the structural design of the clothing.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Pure White (80%)

Background

White Seamless

Context

Advertising Campaign