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Brand
Proenza Schouler
ProjectWhite Label S/S 25
Model wearing a cream button-down collared shirt against a white backdrop for Proenza Schouler White Label S/S 25

Proenza Schouler White Label S/S 25 2025

Associated creatives

Jack McCollough + Lazaro Hernandez
Jack McCollough + Lazaro HernandezDesigner
Hedi Stanton
Hedi StantonPhotographer
Jay Massacret
Jay MassacretFashion Editor/Stylist
Tsuki
TsukiHair Stylist
Ayaka Nihei
Ayaka NiheiMakeup Artist
Rachel Chandler
Rachel ChandlerCasting Director
Dana Smith
Dana SmithModel

Tags

model in cream shirtcream shirtbutton down shirtcollared shirtwoman wearing cream shirtwoman in shirt

Description

This fashion campaign image for Proenza Schouler White Label S/S 25 features a model photographed by Hedi Stanton, with styling by Jay Massacret. The model wears a cream button-down collared shirt with rolled sleeves and a tie belt. The studio setting utilizes a plain white background, creating a clean aesthetic. Hair styling by Tsuki and makeup by Ayaka Nihei complete the look, captured under soft lighting.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Cream (100%)

Background

White Seamless

Context

Advertising Campaign