Prada

May 2024

Prada’s 5/20 2024 ad campaign masterfully navigates the tension between pastoral escapism and the refined structure of luxury fashion. Under the visionary creative direction of Miuccia Prada and Raf Simons, the project translates a quintessentially romantic atmosphere into a polished commercial statement. Photographer Marco Lessi orchestrates a visual narrative that shifts seamlessly between studio environments and expansive, sun-drenched meadows. By layering studio strobe precision with the softness of natural light, the campaign creates an editorial minimalism that allows the collection’s intricate textiles—ranging from delicate lace and semi-sheer tulle to heavy knitwear—to remain the focal point. Models like Chloe Oh embody the collection’s duality, their neutral, direct gazes grounding the vibrant, digitally composited poppy fields and clear blue skies that serve as the campaign's recurring motif. Essential beauty contributions from Franco Gobbi and Cosetta Giorgietti maintain an aesthetic of effortless, understated elegance, ensuring the focus remains squarely on the brand’s iconic hardware and leather craftsmanship. Whether capturing a handbag resting on a rustic chair or the sharp lines of a pinstriped ensemble, the imagery leans into a timeless, aspirational lifestyle. This project serves as a sophisticated testament to the brand's enduring ability to blend heritage silhouettes with a modern, avant-garde perspective, confirming its position at the vanguard of the luxury fashion houses industry.

Lifestyle, Editorial, Commercial, Editorial, Commercial

Natural light

Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion