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Project5/20 2024 Ad Campaign
White Prada leather handbag resting on a green wooden chair outdoors with a grassy field and distant trees in the background

5/20 2024 Ad Campaign 2024

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
Marco Lessi
Marco LessiPhotographer
Chloe Oh
Chloe OhModels
Franco Gobbi
Franco GobbiHair
Cosetta Giorgietti
Cosetta GiorgiettiMakeup

Tags

white leather handbagleather handbagwhite handbaghandbaggreen wooden chairwooden chairchair

Description

This advertising campaign image for Prada showcases a structured white leather handbag resting on a vibrant green wooden chair. The chair is positioned outdoors on a lush green grass field, with a line of distant trees and rolling hills visible beneath a partly cloudy sky under natural light. The brand name PRADA appears in crisp white lettering across the upper right section of the frame. The composition centers on the luxury accessory, highlighting its metallic hardware, distinct strap details, and clean lines against the natural landscape.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Olive (50%)

Background

Park

Context

Advertising Campaign