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BrandPrada
Project5/20 2024 Ad Campaign
Man wearing sunglasses, dark jacket, and patterned shirt holding a black messenger bag against a green field and sky background.

Prada 5/20 2024 Ad Campaign 2024

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
Marco Lessi
Marco LessiPhotographer
Chloe Oh
Chloe OhModels
Franco Gobbi
Franco GobbiHair
Cosetta Giorgietti
Cosetta GiorgiettiMakeup

Tags

man in dark jacket holding bagman in dark jacketdark jacketblack messenger bagmessenger bagman wearing sunglassessunglasses

Description

This portrait for the Prada 2024 ad campaign features a male model photographed outdoors against a vibrant green landscape and sky backdrop. He wears dark sunglasses, a patterned button-down shirt, dark trousers, and a dark jacket with light piping details, while carrying a black messenger bag across his body. The composition captures a clear natural light aesthetic, highlighting clean lines and detailed apparel textures. The campaign was directed by Prada Creative Directors Miuccia Prada and Raf Simons, with photography by Marco Lessi.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Medium Grey (30%)

Background

Garden

Context

Advertising Campaign