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BrandPrada
Project5/20 2024 Ad Campaign
Model wearing a floral cardigan and skirt holding a white handbag standing next to a man in a polo shirt in a poppy field.

Prada 5/20 2024 Ad Campaign 2024

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
Marco Lessi
Marco LessiPhotographer
Chloe Oh
Chloe OhModels
Franco Gobbi
Franco GobbiHair
Cosetta Giorgietti
Cosetta GiorgiettiMakeup

Tags

woman wearing floral cardiganfloral cardiganwoman holding white handbagwhite handbagprada handbagman wearing polo shirtpolo shirtman wearing denim trousersdenim trouserstwo models in poppy fieldtwo modelsmodels in poppy field

Description

This image for the Prada 2024 ad campaign features two models standing outdoors in a vibrant field of red poppies under a bright blue sky with scattered clouds. On the left, a female model wears a cream-colored cardigan and matching skirt adorned with pink floral patterns, holding a white leather handbag by its top handles. On the right, a male model stands wearing a light-colored polo shirt and dark blue denim trousers with a black belt. The lighting is bright and natural, casting soft daylight across the scene. The composition highlights the fashion styling against an expansive natural landscape.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cream (50%)
Jet Black (50%)

Background

Wildflower Field

Context

Advertising Campaign