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  • ·Polo Ralph Lauren Men's Underwear Campaign by Bjorn Iooss
BrandPolo Ralph Lauren
ProjectPolo Men's Underwear
Shirtless man wearing black Polo Ralph Lauren boxer briefs leaning forward outdoors behind a dog in black and white.

Polo Ralph Lauren Polo Men's Underwear 2026

Associated creatives

Bjorn Iooss
Bjorn IoossPhotographer
Scott Rudin
Scott RudinCreative Director
Meryl Griffith
Meryl GriffithFashion Editor/Stylist
David Oscroft
David OscroftSenior Art Director
Tiago Goya
Tiago GoyaHair Stylist
Sara Tagaloa
Sara TagaloaMakeup Artist
Giacomo Cavalli
Giacomo CavalliModel
Mukasa Kakonge
Mukasa KakongeModel

Tags

giacomo cavalligiacomo cavalli shirtlessshirtless manman in boxer briefsblack boxer briefsmens boxer briefspolo ralph lauren underwearpolo underwearunderwear waistbandgolden retriever doggolden retrieverdog in foreground

Description

Captured in rich black and white by photographer Bjorn Iooss for Polo Ralph Lauren's Men's Underwear campaign, model Giacomo Cavalli leans forward outdoors in branded boxer briefs. A soft-focus golden retriever dog occupies the lower foreground, panting happily against a backdrop of outdoor vegetation and architectural foliage. Natural daylight illuminates Cavalli's physique and relaxed expression, framed in a vertical composition.

Style

Vertical, Commercial, Monochrome

Techniques

Natural light

Industries

Lingerie & Underwear

Color

Jet Black (30%)

Background

Garden

Context

Advertising Campaign