wildist

Jan 2021

Wildist delivers a cohesive brand identity that channels a minimalist aesthetic across both print and digital applications. The visual system centres on a clean wordmark paired with a mountain icon, utilising a distinct colour palette of deep red, forest green, blue, and tan to anchor the outdoors lifestyle brand. The project incorporates graphic design and editorial layouts across a range of media, including travel guide book covers, digital UI interfaces, and corporate stationery. Techniques include vector-based typography and precise geometric composition, balancing clean lines with textured grain in the Standards Manual. Photography frames products like insulated bottles and vehicles within natural and suburban settings, maintaining a consistent editorial feel throughout the brand presence.

Horizontal, Commercial, Clean

Typography