wildist

Jan 2021

The brand identity for Wildist centers on a cohesive visual system built around minimalist typography and a distinct mountain icon. The identity system utilizes a vibrant color palette of deep blue, forest green, rich red, and tan to unify various touchpoints, including travel guidebooks, digital interfaces, and corporate materials. The project incorporates graphic design and editorial layouts across multiple media, from detailed vector maps and screen print-style posters to mobile UI illustrations. The brand's aesthetic relies on clean geometric lines and consistent typographic hierarchy, balancing editorial photography with bold color blocking to communicate an outdoor-focused lifestyle. Creative production for the identity was led by Mast, responsible for the graphic design, with Wildist providing the photography.

Horizontal, Commercial, Clean

Typography