Oysho: Swimwear collection

Apr 2025

Oysho’s swimwear collection campaign captures a serene resort atmosphere through a series of editorial images. Set against a lush tropical backdrop of dense palm trees and foliage, the photography highlights the collection’s range of bikinis and one-piece swimsuits, from striped patterns to solid hues. The project relies on bright natural light to define the poolside environment, where vibrant greenery meets the architectural details of yellow-and-white scalloped parasols and tiled decks. Creative direction by Sergio Rueda and photography by Ignazio Lozano focus on a clean, warm aesthetic. Additional production support was provided by executive producer Eva Monge Araus, with retouching by Daniel Garo. The imagery makes use of analogue film techniques to emphasize the natural textures of the setting.

Editorial, Vertical, Warm

Natural light

Outdoor Pool

Advertising Campaign