Oysho
Swimwear collection
Brand
ProjectSwimwear collection
Date
Apr 2025
Description
Oysho’s latest swimwear collection campaign leans into a tranquil resort aesthetic, capturing a series of poolside vignettes set against lush, tropical foliage. The imagery employs bright natural light to define the vibrant tones of the environment, balancing clean compositions with the organic textures of palm trees and dense greenery. Creative director Sergio Rueda and photographer Ignazio Lozano lead this editorial project, which emphasises a warm, sun-drenched palette across a variety of swimwear designs. The visual language remains consistent throughout, supported by executive producer Eva Monge Araus and retoucher Daniel Garo.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Swimwear
Color
Jet Black
Pure White
Background
Outdoor Pool
Context
Advertising Campaign
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