Oysho
Swimwear collection
Apr 2025
Oysho showcases its latest swimwear collection through an editorial campaign centered on a sun-drenched resort setting. The imagery captures a clean, natural aesthetic, utilizing bright daylight to highlight the vibrant tones of the poolside environment. Photographer Ignazio Lozano and creative director Sergio Rueda collaborate to frame the collection against a lush backdrop of tropical foliage and palm trees. The execution relies on a warm, organic palette, featuring distinctive elements such as yellow scalloped parasols and classic poolside loungers to establish a cohesive atmosphere. Executive production for the project was provided by Eva Monge Araus, with post-production retouching by Daniel Garo.
Editorial, Vertical, Warm
Natural light
Swimwear
Outdoor Pool
Advertising Campaign
