Oysho Swimwear collection 2025

Description

This photograph for the Oysho swimwear collection features a model standing poolside against a lush tropical backdrop of palm trees and dense foliage. She wears a black one-piece swimsuit with thin straps. To the side, a yellow-and-white scalloped parasol and wooden loungers with green towels are arranged on the paved patio. The scene is shot in bright natural daylight, highlighting the vibrant greens and the blue water of the swimming pool in the foreground. The campaign was photographed by Ignazio Lozano with creative direction by Sergio Rueda.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Swimwear

Color

Background

Outdoor Pool

Context

Advertising Campaign