Brand
ProjectSwimwear collection

Oysho Swimwear collection 2025
Associated creatives
Tags
Description
A model stands by the edge of a resort swimming pool wearing a white striped bikini for an Oysho campaign. The tropical setting features lush palm trees, dense greenery, and a yellow parasol shading lounge chairs by the water. Natural daylight illuminates the outdoor scene, highlighting the textures of the poolside tile and surrounding tropical foliage. The composition captures a relaxed resort atmosphere photographed by Ignazio Lozano under the creative direction of Sergio Rueda.
Style
Vertical, Commercial, Warm
Techniques
Analogue / film, Natural light
Industries
Swimwear
Color
Pure White (100%)
Background
Outdoor Pool
Context
Advertising Campaign