Oysho Reflective Running 2024

Description

A female runner is captured mid-stride across a painted pedestrian crosswalk on a dark city street at night. She wears a fitted black long-sleeved athletic top, black running tights featuring reflective geometric accents, white athletic socks, and white running shoes. The subject is sharply illuminated against a dark background illuminated by horizontal golden and red light trails from passing traffic. The dynamic vertical framing emphasizes forward motion on the textured asphalt surface.

Style

Vertical, Commercial, Action, Moody

Techniques

Flash

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign