Oysho Reflective Running 2024

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This image for the Oysho Reflective Running campaign features a Black woman running through a city street, captured with a pronounced motion blur effect in the background that conveys high speed and dynamic movement. The runner wears matching black athletic apparel consisting of a short-sleeve top and cycling shorts, paired with light-colored running shoes and white socks. Natural daylight illuminates the scene, highlighting the active pose and athletic form against the urban environment. The large serif logotype for Oysho is centered across the frame in white typography. Jonathan Conts photographed the campaign, with executive production by Beatriz Vera and retouching by Daniel Garo.