Oroton: Summer

Jan 2020

The Oroton Summer campaign channels a relaxed, coastal aesthetic through a series of editorial portraits and clean product photography. The imagery leans into a warm, sun-drenched palette, utilizing golden hour light to highlight the brand's focus on tactile materials, structured leather goods, and refined tailoring. Shot against a mix of sandy shorelines and organic woven backdrops, the execution emphasizes understated luxury with a cohesive, minimalist sensibility. Photographer Victoria Zschommler captures a sense of ease, working under the creative direction of Sophie Holt. Styling by Caterina Scardino introduces a rhythmic use of color—from soft pastels to vibrant yellows—and incorporates natural motifs like seashells and tropical foliage to ground the fashion in a serene, aspirational environment. Models Agi Akur and Bridget Malcolm front the campaign, showcasing the collection's versatile silhouettes and accessories.

Editorial, Vertical, Warm, Clean

Natural light

Advertising Campaign