Oroton: Ss23
Brand
Date
Jan 2023
Description
The Oroton SS23 campaign, titled The Lure of Summer, captures a series of editorial compositions set against a coastal backdrop. The imagery leans into a sun-drenched, seasonal aesthetic defined by warm colour grading and natural light. Photographed by Justin Woo, the campaign features models in a variety of floral ensembles and coordinating accessories on seaside piers. The creative execution utilises an editorial style, pairing clean portraits with lifestyle vignettes to highlight the collection's summer narrative. The visuals incorporate analogue film textures to complement the outdoor setting.
Style
Editorial, Horizontal, Warm, Commercial
Techniques
Natural light
Industries
Color
Jet Black
Background
Ocean
Context
Advertising Campaign
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