Oroton
Ss23
Brand
ProjectSs23
Date
Jan 2023
Description
The Oroton SS23 campaign, The Lure of Summer, captures a coastal narrative through editorial imagery shot on location by the ocean. The series focuses on seasonal collections, balancing fashion-forward portraiture with lifestyle compositions set against piers and open water. Creative director Justin Woo utilizes natural light and warm color grading to emphasize the summer aesthetic. The execution leans into a clean, editorial look, incorporating elements of analogue film techniques to create a cohesive, serene seasonal campaign.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black
Crimson
Pure White
Background
Ocean
Context
Advertising Campaign
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