Oroton Ss23 2023

About

This diptych campaign imagery for Oroton features two distinct outdoor fashion shots set against an ocean backdrop during sunset. The left panel shows a woman from behind standing on a concrete pier, holding a thick white mooring rope coiled around her feet and wearing a sleeveless peach dress with a back bow. The right panel shows a smiling woman wearing a black floral print bucket hat, matching short-sleeve shirt, and skirt over a bikini, holding two bright orange circular float rings behind her head. Bold white typography reads "OROTON" at the top and "The LURE of SUMMER" across the lower center of both frames. The warm natural lighting and coastal setting create a refined summer editorial mood.