Oroton Somersault 2024

Description

This fashion campaign image for Oroton's Somersault project, photographed by Victoria Zschommler with creative direction by Matthew Edwards, features an East Asian woman spinning a red hula hoop in motion. The model wears a cream blouse with black polka dots and a matching black miniskirt with white polka dots, paired with black tights. She holds a red leather handbag in her left hand while her right arm extends forward as the hula hoop traces a vibrant red motion blur arc around her. The setting is an indoor gymnasium with light-colored wall panels and a blue floor.

Style

Vertical, Commercial, Clean

Techniques

Long exposure

Industries

Luxury Fashion Houses

Color

Background

Gym

Context

Advertising Campaign