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On the Edge

Brand Identity
Brand
On the Edge
ProjectBrand Identity
Date

Jan 2022

Description

How&How developed the brand identity for On the Edge, an expansive project spanning digital assets, environmental graphics, and motion design. The visual system leverages a vibrant, nature-inspired palette and high-contrast typography to emphasize biodiversity and environmental messaging. Techniques such as cinematic macro cinematography and clean motion graphics illustrate the brand’s connection to the natural world. The identity design utilizes graphic typography and minimalist layouts to ensure a modern, professional appearance across all commercial touchpoints. By integrating abstract patterns, organic shapes, and a bold sans-serif typeface, the creative direction establishes a dynamic and cohesive aesthetic for the brand.

Style

Commercial, Clean, Horizontal

Techniques

Typography

Context

Brand Film / Corporate Video

Associated creatives

How&How
How&HowGraphic Design
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