On the Edge Brand Identity 2022

Description

This graphic design piece presents the primary typeface for On the Edge, displaying clean sans-serif capital and lowercase letters alongside punctuation marks. The white characters are centrally arranged against a soft, blurred blue background that creates a subtle depth of field. Small secondary text labels appear in the top corners and bottom center, indicating typeface weights and structural details. The composition is horizontally oriented, focusing entirely on letterforms and layout for brand identity presentation.

Style

Horizontal, Commercial, Cool, Clean

Techniques

Typography

Color

Background

Gradient

Context

Brand Film / Corporate Video