unknown: Brand Identity

Nov 2020

How&How developed the brand identity for the public awareness campaign on tyre pollution, Emissions Analytics. The visual system centres on a series of abstract gradients in pink, lavender, and blue, complemented by a minimalist, sans-serif typographic language. This aesthetic is consistently applied across a variety of commercial OOH formats, ranging from digital displays in transit hubs to large-scale outdoor hoardings and street-level poster installations. The project leans into a clean, graphic design approach to communicate technical data regarding microplastic emissions. The visual strategy utilises a fine film grain and atmospheric light effects to balance the technical subject matter with an artistic, modern presentation.

Horizontal, Commercial, Clean

Out of Home (OOH)