unknown

Nov 2020

How&How developed this comprehensive brand identity and public awareness campaign focusing on the environmental impact of tyre wear and microplastic pollution. The visual system centres on atmospheric gradients and minimalist typography, utilizing a palette of soft pinks, lavenders, and deep blues to frame complex ecological data. The project channels a clean, graphic aesthetic across various out-of-home applications. Executed through large-scale billboards in transit hubs and street-level installations, the design balances abstract visual elements with clear, sans-serif messaging. The integration of heavy film grain and desaturated color transitions emphasizes a modern, journalistic approach to information design within a commercial urban environment.

Horizontal, Commercial, Clean

Out of Home (OOH)