Brand
ProjectBrand Identity
On the Edge Brand Identity 2022
Associated creatives
Tags
Description
This brand identity video for On the Edge, designed by How&How, showcases a dynamic sequence combining macro footage of brightly colored poison dart frogs with fluid graphic motion elements. The video features a vibrant yellow and green color palette, highlighting striking patterns and textures inspired by nature. Smooth transitions between live-action amphibian clips and animated shapes create an engaging visual rhythm throughout the presentation.