One Green Bean

May 2021

One Green Bean's brand identity, developed by How&How, presents a cohesive visual system built on minimalist principles. The project balances bold, high-contrast typography with a refined palette of mint green, beige, and monochrome tones. Across both digital and physical touchpoints, the design utilizes clean vector line art and structured grid layouts to maintain a professional aesthetic. The identity extends from corporate collateral and stationary to large-scale outdoor advertising and urban storefront installations. The execution incorporates varied techniques, including 3D rendering for product mockups and long-exposure photography to capture the brand's presence within bustling city environments. Dynamic motion design elements further articulate the system, using shifting vector graphics to convey a contemporary and adaptable visual language.

Horizontal, Commercial, Clean

Typography