Brand
ProjectBrand Identity

On the Edge Brand Identity 2022
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Description
This graphic design piece from the Brand Identity project for On the Edge features a split composition with a soft grey patterned background on the left and a vibrant lime green background on the right. The left side presents bold uppercase text reading RAISING AMBITION FOR BIODIVERSITY alongside a smaller tag labeled Influence. The right side contains a wavy organic cutout window revealing a close-up image of a koala amidst foliage. The overall layout combines editorial typography with playful graphic shapes for a modern visual identity.