How&How
Brand Identity
Jun 2021
The brand identity project for Forgotten Forests, designed by How&How, utilizes minimalist typography and botanical illustrations to communicate complex environmental narratives. The campaign spans various touchpoints, from large-format outdoor billboards in urban settings to digital display motion graphics. Execution centers on a clean, consistent visual system that pairs serif typography with delicate, layered organic shapes. The design utilizes a refined color palette of teal, purple, and blue to frame messages focused on seaweed forest restoration and conservation. The project leverages both static graphic design and motion graphics to ensure clarity across physical and digital environments.
Horizontal, Commercial, Clean
Out of Home (OOH)
