Trackinsight: Brand Identity
Brand
Date
Jun 2021
Description
How&How developed a comprehensive brand identity for Trackinsight, a project focused on modernizing the visual communication of the financial firm. The system leans into a clean, minimalist aesthetic, balancing structured data presentation with a vibrant, saturated color palette. Key elements of the visual system include high-contrast typography, fluid gradient backgrounds, and abstract 3D render/CGI forms. The execution spans across digital and physical touchpoints, ranging from mobile application interfaces and social media templates to large-scale outdoor billboard advertising. Throughout the work, the integration of motion graphics reinforces the brand's focus on clarity and data precision.
Style
Horizontal, Commercial
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