Trackinsight

Jun 2021

How&How has developed a comprehensive brand identity for financial platform Trackinsight. The project creates a visual system that leans into clarity, replacing complex financial noise with a refined, modern aesthetic. The design relies on bold serif typography, sharp graphic composition, and saturated, fluid color gradients to define the brand's presence across diverse channels. Execution across the identity project includes a mix of minimal UI design for mobile applications and high-impact motion graphics. The visual language integrates 3D render / CGI elements, such as translucent geometric forms, to provide a futuristic feel to financial data presentation. These design elements maintain consistency from large-format outdoor billboards to responsive digital templates for social media.

Horizontal, Commercial