On Running
Cloudspark
Nov 2024
On Running introduces the Cloudspark, a performance running shoe specifically engineered around female foot morphology. This commercial highlights the intersection of technical footwear design and outdoor athleticism, moving between close-up shots of industrial sketches and active sequences set against city and mountain terrains. The project incorporates a cinematic visual language, utilizing live-action technique and grainy textures to capture movement during the golden hour. Post-production and visual effects were handled by Wild Island Films, who integrated studio design sessions with high-energy outdoor footage to emphasize the shoe's construction and performance capabilities.
Horizontal, Action, Cinematic, Grainy, Golden Hour
Sportswear
TVC / TV Commercial
