On Running: Cloudswift
Brand
Date
Nov 2024
Description
On Running’s Cloudswift campaign captures the rhythm of city movement, centering on athletes navigating urban landscapes at dusk. Produced by Bullion Productions, the spot utilizes live-action technique and rapid movement to highlight the footwear’s performance capabilities. The film leans into an atmospheric visual language, set against concrete architecture and city street environments. By focusing on action and raw, cinematic visuals, the production draws focus to the intersection of athletic gear and city running culture.
Style
Horizontal, Action, Cinematic, Raw
Techniques
Slow motion
Industries
Color
Jet Black
Pure White
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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