On Running
Cloud X
Brand
ProjectCloud X
Date
Nov 2024
Description
On Running highlights the versatility of its Cloud X footwear line through a dynamic advertising campaign directed at high-intensity training. The production, executed by CANADA London, features athletes engaged in diverse activities, from outdoor track sprints and plyometric jumps to precision gym-based resistance training. Shot with a focus on energetic movement, the campaign utilizes natural light and crisp architectural backgrounds to emphasize performance. The aesthetic leans into live-action techniques, framing the subjects' agility within varied, sunlit environments.
Style
Horizontal, Commercial, Action, Warm
Techniques
Natural light
Industries
Sportswear
Color
Scarlet
Jet Black
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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