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On Running: Cloud X

Brand
On Running
Date

Nov 2024

Description

On Running brings its Cloud X line to the forefront with this dynamic commercial campaign, highlighting the versatility of high-intensity training gear. The film captures female athletes through a series of rigorous exercises, ranging from plyometric jumps and resistance work to track running drills, set against a backdrop of indoor gym facilities and outdoor architectural spaces. Produced by CANADA London, the campaign leans into energetic movement editing and crisp framing to emphasize agility. The cinematography prioritizes natural light and warm tones, grounding the high-performance subject matter in a clean, professional aesthetic.

Style

Horizontal, Commercial, Action, Warm

Techniques

Natural light

Industries
Sportswear
Color
Scarlet
Jet Black
Background

Street

Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

CANADA London
CANADA LondonProduction
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